SPIN is a full-service consulting firm helping purpose-minded clients navigate their way through the publishing and media landscape.
Founded in 2017, we are passionate publishing & media industry professionals with decades of proven success establishing publishing & business strategies, overseeing high-level media campaigns, developing content & ghostwriting, overseeing contract negotiations, author & talent relations, establishing growth strategies, market analysis, sales & distribution strategies, reputation management and positioning in the marketplace.
Our experience allows us to partner on a variety of projects, working together to impact cultural change through inspirational and empowering content and driving the strategy behind how those messages reach the marketplace.
Who We Are
Our network of experts and advisors is comprised of highly sought after editors, writers, publicists, marketing strategists, producers, agents and publishing executives. This combined level of expertise allows us to assemble teams for a variety of projects and lead strategies based on our collective skills.
We work with clients from across the globe, with on the ground representation throughout the United States and Australia.
SPIN Founder, Jennifer Smith
With a distinguished tenure in the publishing industry, including launching hundreds of New York Times bestsellers, Jennifer is captivated by ideas that can change the world. “The written word is one of the most powerful forces for good,” said Jennifer. “Developing voices and stories that have the ability to impact positive change and inspire others is my greatest passion.”
Having held VP roles at both Simon & Schuster and HarperCollins, Jennifer has been responsible for developing and marketing the next generation of communicators and storytellers. Over her twenty-year + career, she has partnered with numerous publishers, production companies, television networks, non-profit organizations, celebrities, politicians, thought leaders, comedians, reality stars, sports figures, and some of the most prolific storytellers of our time. She founded SPIN in 2017 and serves as an Advisor for several companies and consults with clients from across the globe. {more}
Jennifer has worked with notable authors including President Jimmy Carter, Vice President Al Gore, First Lady Laura Bush, Senator Joseph Lieberman, Hillary Rodham Clinton, Stephen King, Michael Lewis, Carrie Fisher, Joan Rivers, Patrick Swayze, Neil Patrick Harris, Mackenzie Philips, Wm. Paul Young, Rhonda Byrne, Dr. Charles Stanley, A.R. Bernard, Joel Osteen, T.D. Jakes, Audrey Niffenegger, Jeannette Walls, Anna Quindlen, Karen Kingsbury, Cassandra Clare, Suzy Welch, Valorie Burton, Morgan Harper Nichols, Bob Goff, Tim Conway, Devon Franklin & Meagan Good, Cookie (Magic) Johnson, Darryl Strawberry, and many more. She has been involved with multiple film & television adaptations and was also part of a 2-time Grammy award-winning audiobooks team. Additionally, she launched newcomers Katie Davis, Kisses from Katie and Laura Schroff, An Invisible Thread to the New York Times bestseller list for 30+ consecutive weeks.
She received a military medal of excellence in 2013 for work she did to bring authors to U.S military bases and helped develop the undergraduate publishing program with Belmont University in Nashville, Tennessee. She has served as both a guest lecturer and Adjunct Professor speaking on topics related to the Business of Publishing, Publishing Trends, and Branding & Media Relations. She is also a contributor for several national and international media outlets.
Jennifer values integrity and transparency and is committed to inspiring and empowering others. She lives by the motto, 'people don't care how much you know until they know how much you care.'
